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Web Design

Manchester Fire Safety Business Enhances Local SEO Rankings

Manchester’s commercial landscape is dotted with businesses that not only contribute to our city’s economy but also ensure the safety and wellbeing of its inhabitants.

Among them is UK Fire Safety Limited, an Urmston based fire safety company that has earned its reputation as a trusted partner for businesses.

However, while their offline reputation were blazing trails, their online presence was more of a flicker. Here’s how we transformed their website and improved local SEO.

Fire safety website design

Situation:

Despite its strong client base in Manchester and Glasgow, UK Fire Safety Limited faced a significant challenge in the local SERPs. Their outdated website was not user-friendly, lacked mobile compatibility, and was virtually invisible in search engine rankings. Their online reach was limited, resulting in missed opportunities for client engagement and new business prospects.

Uk Fire Safety Ltd Web Design

The results of the website rebuild were immediate and impressive:

  • Within the first month of the launch, website traffic increased.
  • By the end of the second month, the traffic had increased further and the website was showing for new keywords
  • Client enquiries for fire safety and consultations increased.

Additionally, customer feedback highlighted the ease of navigation and the wealth of information available on the site, reinforcing the importance of a user-focussed approach to the web design.

water storage web page

Conclusion:

UK Fire Safety Limiteds website transformation story underscores the importance role a well-optimised website plays in today’s business landscape.

The Manchester fire safety company not only cemented its position in the physical world but also blazed a new digital trail online. This particular project serves as an inspiration for companies or individuals that are yet to leverage the full potential of their online presence, proving that with the right strategy, businesses can fan the flames of digital success.

Author – Jim Adams

Jim Adams, Owner of Designers Up North

Jim Adams is a designer with over 25 years of experience in the industry. As the owner and designer at Designers Up North, Jim has led numerous projects that have significantly impacted clients’ brands and digital presence.

Having attained a Bachelor’s Degree in Design & Photography with honours, mentored by professors such as Jem Southam, Jim has since worked extensively in web design, branding, and graphic design. Over the years, Jim has earned a reputation for crafting both print and web design solutions that surpass client expectations.

Thanks to his photography background he has an expert knowledge of web design for wedding photographers and continues to work on websites and marketing for some of the UK’s best photographers.

Connect with Jim on LinkedIn or contact Designers Up North.