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Web Design

Are One-Page Websites A Good Idea?

If you can’t choose between a single-page website or a traditional multi-page website, you’re probably wondering ‘Are one page websites a good idea?’

Yes, one-page websites are a good idea for simplified navigation and focused messaging, especially beneficial for small businesses, events, or portfolios. However, they may pose SEO challenges and might not suit larger businesses with a wide range of products or services.

A one-page website keeps things simple – your business all on one scrollable page. They can be short, punchy and eye-catching, or long and informative.

There’s no fussy menu and some business owners love the simplicity and focus they offer.

But is a one-page site the right choice for your business?

For those of you who are new to web design, I’ll simplify it down so you can make a better informed choice.

single page web design shown as desktop and mobile

Why Choose a One Page Website?

One page sites come with some nice advantages.

In essence, it’s just a homepage design.

Visitors simply scroll down instead of clicking through multiple pages.

This creates a simple path rather than a confusing, maze-like navigation through additional pages.

Looks Good on Mobile:

One-page website designs come into their own on mobile phones and tablets.

A significant chunk of web browsing, about 56% as of 2023, is done on mobile devices. With a single page site users can easily scroll through the entire landing page and visitors don’t have to wait for new pages to load.

Quick and Budget-Friendly to Launch

If time is of the essence or your website budget is tight, one-page websites come to the rescue.

You can get a one-page website up and running extremely quickly – some in as little as a few days or weeks, versus months for larger, traditional sites.

Costs can be typically much lower.

Focused Messaging

With just one page you can get your core message across right away.

This focus results in clearer communication and often leads to higher conversion rates.

one page website wireframe

Who Should Use a One Page Website?

Some business types are a really good fit for a one-page site:

Tradespeople and Service Providers

One-page sites showcase the tradesperson’s services, highlight their best projects, and make contacting them for estimates simple.

  • Showcase Work: Easily display a portfolio of past projects.
  • Contact Information: A clear section for customers to get in touch.
  • Customer Testimonials: Share reviews and testimonials to build trust.

Everything a potential customer needs to know about a tradesman or tradeswoman is in one place.

They are the perfect website to accompany a strong Google Business Profile, yet may not feel they require a website detailing everything about them. When you find a company on Google, you read their reviews and then want to visit their website. If they have no website those businesses will lose customers.

A single-page website validates the business, provides credibility and proves an authentic digital footprint. Just as importantly, you own the domain name of your own business – an often forgotten fact if you don’t have a website.

Always purchase your business name as a domain to protect your business, even if you have no intention of launching a website.

banner saying one page websites are perfect for events


Promote your event effectively with a one-page website:

  • Event Details: All necessary information like date, venue, and schedule in one place.
  • Registration: Include a registration form or link to ticket sales.
  • Speakers and Sponsors: Showcase event speakers and sponsors.

Freelancers and Consultants

The one-page format serves as an excellent online portfolio for some freelancers and consultants.

  • Services Offered: List the services you provide.
  • Past Work: Display examples of previous projects.
  • Contact Form: Allow potential clients to easily get in touch.
female freelancer working at home
small business owner working from home

Small Business Owners and Startups

For small businesses with a singular focus, a one-page website can be ideal:

  • Product Showcase: Highlight your product or service.
  • Business Story: Share the story behind your business.
  • Call to Action: Encourage visitors to take a desired action, like making a purchase or signing up for a newsletter.

When Might a Single Page Website Not Be A Good Idea?

I’ll be honest, while a single-page site offers advantages, there are some pros and cons to consider.

Restricted Space for Larger Businesses

If your business has a range of products or services, a single-page design will fall short:

  • Limited Space: Struggling to fit in multiple product details.
  • Overwhelming: Too much information can overwhelm visitors.

google search example

SEO & Finding Your Business Online

One page websites might face challenges in search engine rankings due to:

  • Fewer Keywords: Limited space for keyword optimisation.
  • Less Content: Search engines prefer content-rich websites.

View our ‘SEO for Photographers‘ case study to see how this SEO strategy can make a significant difference.

Growing Your Website

As a business and site grow over time, cramming more and more sections and information onto a single page will become confusing.

If you know you are going to grow your business quickly or introduce new services imminently, a traditional multi page site with dedicated service pages may be better suited for long-term needs.
maze metaphor

Simplifying the Pros and Cons

When considering a one-page site, think about:

  • Purpose: What are your main website goals and priorities? Will they fit well in a single page format?
  • Content Volume: How much content do you realistically need to sell your service or product?
  • Budget and Time: What is your budget and timeframe for getting your site up and running?
  • Plan to Expand? Do you anticipate wanting to grow your website substantially in the next 1-3 years?

Answering these questions can help in making an informed decision if a one-page or traditional multi-page site is the best choice.

A one-page website offers an appealing simplicity for many businesses. But cramped space and scaling challenges can make them a poor choice for larger or growing companies.

One-Page Website Multi-Page Website
Ease of Use Simple navigation May require more navigation
Mobile-Friendly Often mobile-friendly Often mobile-friendly
Setup Speed Quick to set up May take longer
Message Clarity Focused message delivery Can convey multiple messages
SEO (Search Visibility) Might struggle in search rankings Better for ranking multiple keywords
Content Expansion Limited More scalable
Ideal For Tradespeople, Events, Freelancers, Small Businesses Larger Businesses, E-commerce, Information-rich platforms

If you want a chat to discuss your website, get in touch with us today. We’d love to hear from you 🙂

Author – Jim Adams

Jim Adams, Owner of Designers Up North

Jim Adams is a designer with over 25 years of experience in the industry. As the owner and designer at Designers Up North, Jim has led numerous projects that have significantly impacted clients’ brands and digital presence.

Having attained a Bachelor’s Degree in Design & Photography with honours, mentored by professors such as Jem Southam, Jim has since worked extensively in web design, branding, and graphic design. Over the years, Jim has earned a reputation for crafting both print and web design solutions that surpass client expectations.

Thanks to his photography background he has an expert knowledge of web design for wedding photographers and continues to work on websites and marketing for some of the UK’s best photographers.

Connect with Jim on LinkedIn or contact Designers Up North.