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Saying ‘I Do’ to SEO: A Case Study on GingerBeard Weddings

Saying I do To SEO: An image of Gingerbeard Weddings website

How GingerBeard Weddings Captured 10,000 Monthly Visitors

Say hello to GingerBeard Weddings, a one-of-a-kind wedding photographer named Paul, hailing from the vibrant city of Manchester.

With a simple dream of having more couples visit his website, he turned to us for some help with SEO for Wedding Photographers.

We had a blast working together, and we’re thrilled to let you in on how we transformed his dream into reality!

A Picture is Worth a Thousand Clicks

Sure, you’ve heard that a picture is worth a thousand words, but did you know it can be worth ten thousand visitors too?

That’s right! Backlinks, those handy little links from other websites to yours, play a massive role in web traffic.

But we didn’t just want any backlinks; we wanted ones that showcased Paul’s alternative wedding photography.

Paul got busy connecting with heaps of wedding-related blogs and websites, sharing his stunning photographs. Who could resist featuring these eye-catching images? In return, they popped in a link back to GingerBeard Weddings, giving Paul’s website a boost in traffic.

Just imagine each backlink like a cheer in a football stadium.

On its own, it’s just a tiny voice, barely noticeable, but put them all together and you’ve got an undeniable roar!

That’s exactly how it worked for GingerBeards website. Each backlink nudged his traffic and authority up just a teeny bit.

Sure, it was a small change, but you know what they say about small changes – they really do add up.

And before we knew it, all these little nudges had created a wave of change – a surge in the website’s traffic and authority.

It’s like magic, but better, because it’s real!

The cherry on top? One of his photos was eventually featured on the Huffington Post, a site with a whopping Domain Rating (DR) of 92!

Teaming Up with Wedding Directories

Venturing beyond image-focused backlinks, Paul also made a huge effort with websites offering wedding services.

There’s an exciting universe of online wedding directories out there, ripe with the promise of a link back to your website. Whether it’s a directory for wedding photographers or wedding venues, these platforms are golden opportunities to grab a tidy backlink for your website.

But before you dive headfirst into every wedding directory that pops up, pause and ask yourself a few questions:

  1. Is the directory wedding-related? You want your work showcased in the right context.
  2. Is the directory well known? Reputation and a solid visitor base are key.
  3. Is the directory still active and up-to-date? You want to ensure it’s well-maintained.

Remember, it’s not just about creating a backlink.

It’s about finding directories that connect you with the right audience.

Thanks to this strategy, Paul didn’t just drive traffic to his website; he also made meaningful connections with couples actively planning their weddings. Now, that’s what we call a win-win!

If you want a starting point for some wedding blogs, here’s a helpful list to get you going:

  1. Ruffled Blog – Ruffled is one of the leading wedding blogs for stylish brides and creative couples​.
  2. Style Me Pretty Blog – The Blog features a range of wedding-related content, including real weddings and style tips​.
  3. Green Wedding Shoes Blog – This blog showcases a variety of wedding styles and ideas, including wedding guest dresses and feather wedding dresses​.
  4. Junebug Weddings Blog – Junebug’s wedding blog is for brides with extraordinary personal style, featuring the best in wedding planning, decor ideas, wedding dresses, photography, venues, and more​​.
  5. Boho Weddings Blog – This UK-based blog features Boho-inspired weddings, which are very on trend. The blog is perfect for couples looking for relaxed, free-spirit vibes, natural elements, and playful accents​.
  6. Love My Dress Blog – Love My Dress is a UK Wedding Blog and Wedding Directory, sharing real weddings, bridal fashion, and advice for couples getting married​​.
  7. Rock My Wedding Blog – On Rock My Wedding, you’ll find stylish, unique, inspirational weddings and words of wisdom from real planning couples
alternative wedding photographer web design style

The numbers don’t lie.

Alright, let’s get down to numbers. When we first partnered with GingerBeard Weddings, the website was attracting around 100 visitors per month.

After working together on his wedding photography website design and a laser-focused strategy on boosting local SEO and backlinks, that number soared to an astonishing 10,000 visitors per month!

But it wasn’t just about ramping up the numbers.

These were visitors truly engaged and genuinely interested in what GingerBeard Weddings does and has to offer.

Enquiries started flowing in, followed by a wave of bookings.

Now, Paul’s nearly fully booked for 2023, and 2024 is quickly filling up too.

Gingerbeard Weddings web design

And They Lived Happily Ever After…

And there you have it – a successful project with GingerBeard Weddings, brimming with dazzling images, fantastic collaborations, and a flood of website traffic. This tale is testament that with the right strategy and a collection of beautiful wedding photos, you can turn a trickle of website visitors into a torrent. 

GingerBeards Testimonial

The final word has to go to Paul who left a 5-star review saying:

Fantastic experience with Jim & Matt. They have built two versions of my website and I have gone from under a hundred visitors a month to over 10K.

They understood my vision which can be tough as a creative trying to get out what’s in your brain. They got it though and have built a site that feels like me to attract my ideal clients.

Really down to earth guys who I can’t recommend enough.

Ginger Beard x

Author – Jim Adams

Jim Adams, Owner of Designers Up North

Jim Adams is a designer with over 25 years of experience in the industry. As the owner and designer at Designers Up North, Jim has led numerous projects that have significantly impacted clients’ brands and digital presence.

Having attained a Bachelor’s Degree in Design & Photography with honours, mentored by professors such as Jem Southam, Jim has since worked extensively in web design, branding, and graphic design. Over the years, Jim has earned a reputation for crafting both print and web design solutions that surpass client expectations.

Thanks to his photography background he has an expert knowledge of web design for wedding photographers and continues to work on websites and marketing for some of the UK’s best photographers.

Connect with Jim on LinkedIn or contact Designers Up North.