Looking for property brochure examples that do more than look good?
We design brochures for developers, estate agents, housebuilders and property marketers who need to launch developments, generate enquiries and help buyers understand the value of a home before they visit.
Below you’ll find a selection of real property brochure examples, including new homes, apartments, barn conversions, luxury developments and commercial property projects.
These aren’t just property brochure design ideas. They are working sales tools created to help market homes, support off-plan sales, present developments clearly and give buyers the confidence to take the next step.
Planning a property brochure?
If you’re preparing to launch a development, sell homes off-plan or improve the way a property is presented, we can help you work out what you need.
Send us what you have so far — floorplans, CGIs, photography, siteplans, copy, specification notes or even a rough brief — and we’ll advise on the best way to approach the brochure.
A well-planned property brochure can help buyers understand the development, picture the lifestyle and feel confident enough to book a viewing, make an enquiry or reserve off-plan.
Need a brochure for a live development?
Get in touch and we’ll talk you through the best format, content and approach.
Still planning the brief?
Download our 1-page Property Brochure Brief Guide to help get everything clear before you start.
Download the free guide (Word document)
Real property brochure examples from completed projects
When developers, agents and property marketers contact us, they often ask to see examples of our previous property brochure design work.
Because most printed brochures are produced for specific launches, sales offices and agents, we don’t always have spare physical copies available to post out. Instead, we’ve pulled together a selection of brochure examples here, so you can see the style, structure and thinking behind different types of property marketing projects.
From boutique barn conversions to luxury new homes, apartment developments and commercial property brochures, each project has a different audience, different sales challenge and different reason for existing.
That’s where good brochure design matters.
Why printed property brochures still work
A printed property brochure gives buyers something they can hold, keep, return to and discuss.
A website, email campaign or microsite can generate interest, but a well-designed brochure gives the full story of the development. It can introduce the location, explain the specification, show the floorplans, present the lifestyle and help buyers imagine themselves living there.
For off-plan developments in particular, the brochure often becomes one of the most important sales tools. It helps bridge the gap between drawings, CGIs and the finished home.
Property brochure design for developers and estate agents
We design property brochures that help people understand what is being sold, why it matters and what to do next.
Every brochure is designed around the development, the audience and the sales process. That might mean a premium printed brochure for a luxury development, a practical brochure for an off-plan launch, a digital version for agents, or a full set of supporting marketing materials.
If you need a brochure that feels considered, well-written and properly designed, we’d be happy to help.
What should a property brochure actually do?
A property brochure should do more than show attractive images.
It should help the buyer understand the development, compare the homes, appreciate the location and feel confident about taking the next step.
Before we design anything, we think about the job the brochure needs to do. Is it there to generate viewings? Support an off-plan sales launch? Help agents explain the development? Present a premium home in the right way? Or give buyers something tangible to take away from a sales office?
Once that is clear, the content, page order, format, imagery and design style all have a proper purpose.
Barn Conversion Property Brochure
Client: Dart Developments
Project: Churston Court, Devon
Brief: A premium A4 brochure for a development of 9 barn conversions
Dart Developments specialise in converting derelict farm buildings into high-quality new homes. For Churston Court, they needed a brochure that could help buyers understand the character, specification and scale of the development before the homes were complete.
Because the aim was to sell as many properties off-plan as possible, the brochure needed to do more than present attractive exterior images. It had to help buyers picture the finished homes, understand the room sizes and feel confident about the quality of the development.
We recommended using 3D floorplans alongside CGI visuals, giving buyers a clearer sense of space, layout and proportion. Adding furniture, beds, sofas and dining tables helped make the homes feel easier to understand at a glance.
Result: The development sold successfully, with the brochure playing an important role in helping buyers understand and commit to the homes before completion.
London Apartments Property Brochure
Client: Atollo
Location: Bermondsey, London
Brief: Property brochure and microsite for an apartment development aimed at investors
Atollo needed a brochure that could present the development clearly to property investors in the UK and overseas. The design had to feel professional, polished and easy to understand, while giving buyers the key information they needed without overwhelming them.
The brochure worked alongside a dedicated microsite, giving the development a more complete sales presence across print and digital.
Result: The development sold out in under a year.
Luxury Homes Property Brochure
Client: Heritage Homes
Project: Holland Park, Exeter
Brief: Premium brochure design for a luxury new homes development
Holland Park was a benchmark development for Heritage Homes, requiring a brochure that reflected the quality, specification and positioning of the homes.
The design needed to feel refined and aspirational without becoming overdesigned. Buyers had to understand the lifestyle, the location and the quality of the homes before the development was complete.
Phase I had already proved the strength of the development, with over 60% of the 35 homes sold within 6 months of launch, before a roof had been added to any property. Phase II needed to continue that momentum with a brochure that felt equally considered and premium.
Executive Homes Property Brochure
Project: The Beeches
Location: Malpas, Cheshire
Brief: Brochure design for an exclusive collection of executive homes
The Beeches is a Victorian country manor house, estate and gardens on the edge of the medieval village of Malpas. The brochure needed to reflect the exclusivity of the setting, the quality of the homes and the appeal of Cheshire countryside living.
For developments like this, the brochure has to do more than list features. It needs to create a sense of place, pace and expectation, helping buyers understand that they are looking at something limited, considered and distinctive.
Contemporary Property Brochure
Project: The Lyndons
Brief: Brochure design for a contemporary development aimed at professional buyers
The Lyndons was marketed towards buyers who valued quality, design and location. The brochure needed to feel sophisticated, modern and confident, while still giving buyers the practical information they needed to make an enquiry.
For this type of development, tone matters. The copy, imagery, layout and print finish all need to support the idea that the homes are high quality, desirable and limited in availability.
Result: All properties sold within 12 months of launch.
Why 3D floorplans help sell off-plan
3D floorplans can make a huge difference when buyers are trying to understand a property before it is built.
Standard floorplans are useful, but not every buyer can easily translate a technical drawing into a sense of space. A 3D floorplan makes the layout more immediate. Beds, sofas, dining tables and kitchen layouts give people a recognisable sense of scale.
For off-plan developments, this can help buyers decide whether a home is worth viewing, reserving or discussing with an agent.
Corporate Property Brochure
As well as producing property brochures for developers and estate agents, we also produce corporate brochures. Shown here is a new brochure for the Coast and Water Division, set up by Jackson Stops.
Magazine Style Brochure Layouts
A property brochure doesn’t have to feel like a technical sales document.
For the right development, a magazine-style layout can work beautifully. Editorial pages, location features, lifestyle photography, interviews, specification spreads and local area content can all help create a richer story around the homes.
This approach works especially well for premium developments, lifestyle-led locations and projects where the surrounding area is a major part of the appeal.
Invest in location photography
Strong photography can completely change the quality of a property brochure.
For many developments, the surrounding area is part of the sale. Local streets, views, parks, restaurants, schools, transport links and landmarks can all help buyers understand the lifestyle around the homes.
Where possible, we prefer to work with local photographers rather than relying on generic stock imagery. It gives the brochure a more authentic sense of place and helps avoid the staged, forgettable images that appear in so many property marketing materials
UK and international property brochure design
We design property brochures for clients across the UK and overseas.
Because most of the early work can be handled remotely, we can work from architectural drawings, CGIs, photography, siteplans, written notes and sales information before bringing everything together into a polished brochure design.
If local photography, maps, copywriting or print management are needed, we can help coordinate those elements too.
Landscape or Portrait?
Often the shape of the brochure is determined by floorplans or a signature photograph. Large panoramic views lend themselves to the landscape format beautifully.
Use the whole page
Bleeding an image off the edge of a page and using plenty of white space can draw the eye in. Don’t be afraid to use large images for impact.
Property Detail Sheets
For some developments, it makes sense to keep the main brochure more lifestyle-led and place individual property details into a folder or separate insert.
This is especially useful when floorplans, prices, availability or specifications may change during the sales process. Instead of reprinting the full brochure, individual sheets can be updated as needed.
Detail sheets can include floorplans, plots, specification notes, prices, availability, reservation information and agent contact details.
St Aubyn’s Rise Brochure Design
Client: Heritage Homes
Project: St Aubyn’s Rise, Tiverton, Devon
Brief: Property brochure, site signage and advertising for a new homes development
Heritage Homes approached us to create the marketing material for St Aubyn’s Rise, a new homes development in Tiverton, Devon.
The challenge was to strike the right balance between tradition and modern living. Externally, the homes had a more traditional architectural feel, but inside the specification was much more contemporary, with German designer kitchens, underfloor heating and a high level of finish throughout.
The brochure needed to reflect both sides of the development. It had to feel established, warm and trustworthy, while still showing buyers that these were modern, well-specified homes designed for comfortable everyday living.
Alongside the brochure, we also created supporting site signage and advertising, helping the development feel consistent across print, on-site marketing and local promotion.
For developments like this, consistency matters. Buyers may see an advert first, pass the site signage later, then pick up the brochure from an agent or sales office. Every part of the marketing needs to feel joined up and professionally handled.
How much does a property brochure cost?
Property brochure design costs depend on the size of the development, the number of pages, the amount of content, and the assets already available.
A small brochure for a single premium property will need a different approach to a full development brochure with multiple house types, floorplans, CGIs, location pages, specification details and print requirements.
If you’re still working out your budget, we’ve put together a useful guide to brochure design costs, which explains the main things that affect price and what to think about before asking for a quote.
Read our guide to brochure design costs
Property brochure design FAQs
Do you design property brochures from scratch?
Yes. We design bespoke property brochures around your development, audience, location, imagery, floorplans and sales goals.
Can you help if we only have floorplans and CGIs?
Yes. Many property brochure projects start before photography is available. We can work with floorplans, CGIs, siteplans, maps, specification notes and draft sales information.
Do you write the copy for property brochures?
Yes. We can help shape the brochure content, including development introductions, location pages, specification copy, house type descriptions and buyer-focused messaging.
Can you design brochures for off-plan developments?
Yes. Off-plan developments often benefit from strong brochure design because buyers need help understanding the finished homes before they can view them.
Do you design digital property brochures as well as printed brochures?
Yes. Printed brochures can also be supplied in a digital format for websites, email campaigns, agents, social media and sales follow-ups.
Can you help with other property marketing materials?
Yes. Alongside brochures, we can design development branding, adverts, hoarding, signage, email campaigns, microsites and sales centre materials.
Need a property brochure for your development?
If you’re planning a new development launch, selling homes off-plan or need a more professional way to present a property, we’d be happy to help. We can design the brochure, shape the content, work with your existing assets and advise on the best format for print and digital use.
Send us your brief, drawings, floorplans or current marketing material and we’ll let you know what we recommend.
Author – Jim Adams
Jim Adams is a designer with over 25 years of experience in the industry. As the owner and designer at Designers Up North, Jim has led numerous projects that have significantly impacted clients’ brands and digital presence.
Having attained a Bachelor’s Degree in Design & Photography with honours, mentored by professors such as Jem Southam, Jim has since worked extensively in web design, branding, and graphic design. Over the years, Jim has earned a reputation for crafting both print and web design solutions that surpass client expectations. With a long history in property development he knows how to market property and is a trusted property brochure designer for agents and developers nationwide.
Thanks to his photography background he has an expert knowledge of web design for wedding photographers and continues to work on websites and marketing for some of the UK’s best photographers.
Connect with Jim on LinkedIn or contact Designers Up North.