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Travel Company Branding

Golden Eagle Luxury Trains are famous for some of the most prestigious and luxurious rail journeys in the world.

With most journeys costing tens of thousands of pounds per person, commissioning a re-branding was a huge step, and one they didn’t take lightly. Designers Up North were proud to be commissioned to undertake this huge project.

The broad portfolio of creative projects that Jim has delivered for Golden Eagle Luxury Trains in the form of product brochures, website design, e-mail campaign design and marketing collateral in general, has been exceptional and invaluable to our operation. A highly qualified and professional team, who continually provide an efficient, honest and reliable service. We could not recommend them highly enough.

Ian Lomas, Product & Commercial Director, Golden Eagle Luxury Trains

Initial Rebranding Design Project

We were commissioned to initially design and produce an A4 newsletter that was to be sent out to existing customers notifying them of upcoming events, new journeys and offers. We like to think that we impressed them so much that we then began talking about the itinerary brochures that are given to voyagers on each trip.

This first brochure was an epic 144 pages, and was wonderfully finished with gold foil, a custom paper stock and an extra 5th ink to ensure that their corporate blue was always consistent. Next up? The website.

We redesigned their website introducing responsive design…

..and saw web visitors increase from 3,000 a month, to over 20,000 a month.

These visitors stayed on the site longer, up from 1 minute to an average of 5 minutes, they requested information and sales increased. It’s as simple as that.

percent increase in visitors
new pages built
weeks to complete
very happy client

A New Responsive Website

Golden Eagle’s existing website was functional for sure. It worked. However, after an extended study of the competition and a full analysis of their website statistics we could see there was massive room for improvement. Our aim was to significantly increase traffic, interactivity and push the company to use the site as their main marketing tool. We prescribed responsive design, a custom CMS system designed specifically for their needs, full width large striking imagery and a hefty dose of on-site search engine optimisation. We twinned this with a social media strategy that would enable travellers to interact and discuss their holidays.

The results were excellent and we are now starting on a massively exciting development for the company which we firmly believe will prove to be a game changer.

The Sales Brochure

The Sales Brochure is arguably the most important printed document for any business, but especially for a Travel Company dealing in holidays costing tens of thousands of pounds.

We got on board great cartographers to produce the maps, and a meticulous copywriter that spent many hours gaining all the necessary knowledge through speaking with Golden Eagle Luxury Trains array of experts.

Business Stationery, Brochures and More…

No sooner had they taken delivery of this brochure than we were off again, this time creating many more brochures to exactly the same specification.

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