Rituala Limited solve multi-faceted IT projects for global clients and start-ups across the UK and Europe. The company came to us in search of a website that stood shoulder-to-shoulder with many of their blue chip clients.
Additional elements of the brief also included:
- Logo Design
- Basic Branding Package
- Business Stationery Design
The instant we spoke to Rituala about this project, our interest was piqued. It’s quite normal as you chat to a new client to get visuals popping up in your head, instincts about which way to take a project, clear direction being decided upon.
This project was very different. After much experimentation, a typographic direction was decided upon for a variety of reasons.
A flexible layout
The design emphasis is on organization and clarity. The flexible layout used for the Rituala website helps create a consistent feel through the site, both for services, and for the people involved.
Couple this with a strong, clean logo and a minimal colour palette and you build a considered and focussed brand.
Humanising the brand
With such a wealth of talent and expertise on board, we decided to strip back the traditional ‘Meet the team’ page. As they rightly say, ‘Rituala is a carefully assembled team of IT experts’. And it shows.