The Brief

 

Rituala Limited solve multi-faceted IT projects for global clients and start-ups across the UK and Europe. The company came to us in search of a website that stood shoulder-to-shoulder with many of their blue chip clients.

Additional elements of the brief also included:

  • Logo Design
  • Basic Branding Package
  • Copywriting
  • Business Stationery Design

The Solution

The instant we spoke to Rituala about this project, our interest was piqued. It’s quite normal as you chat to a new client to get visuals popping up in your head, instincts about which way to take a project, clear direction being decided upon.

This project was very different. After much experimentation, a typographic direction was decided upon for a variety of reasons.

A flexible layout

The design emphasis is on organization and clarity. The flexible layout used for the Rituala website helps create a consistent feel through the site, both for services, and for the people involved.

Couple this with a strong, clean logo and a minimal colour palette and you build a considered and focussed brand.

Humanising the brand

With such a wealth of talent and expertise on board, we decided to strip back the traditional ‘Meet the team’ page. As they rightly say, ‘Rituala is a carefully assembled team of IT experts’. And it shows.

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