Have you always wanted to start your own business? You’ve come to the right place, this is your one-stop guide to business start up packages.
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Your logo design is undoubtedly your most important branding piece. It forms the basis of 80% of first impressions of your business, whether it’s on your social media, website, business card, or elsewhere. There’s a lot to consider when getting your logo designed, dictating the way your business comes across to potential clients – and some of these will form the foundations of most of your marketing activities.
One of the first things to decide upon is the colour scheme for your business. This will feed straight into your initial logo design ideas and give your designer a direction to work off. Here are just some of the ways startup business owners decide on a colour scheme for their new business:
- Personal preference
- Similar to competitors
- Contrasting to competitors
- Dictated by industry
- Colour Psychology
The last point – colour psychology (designing your brand in such a way that influences human behaviour and decision-making through deliberate colour selection), is one we refer clients to when they have no real preference or preconceived ideas. If you want to look into this more you can read this insight by Hubspot.
To Icon, or not to Icon?
Next up is deciding whether your logo is to incorporate a shape or icon, to accompany the business name. A logo which is just the company name (perhaps with some added design elements to the lettering) is also known as a wordmark and can give the impression of simplicity, sophistication, and a well-established business. However, an icon allows you to add more colour and context to your logo and is normally an easy shoo-in for your social media profile pictures.
There’s no right or wrong on this one, and a lot of your decision process will come from a combination of market research and your impressions of how you want your business to come across, and what your customers will respond to.
What does your logo need to say about the way your customers will experience your product or service? Here are a few questions to help…
- Do you want to look fun or serious?
- Do you want your business to feel fresh or established?
- Do you want to come across as neutral or passionate?
- Do you want to feel respectful or assertive?
Some of the words you use to describe your business will also be a part of your core values, so this whole process not only helps you get to your finalised logo design quicker, but also reaffirms what your business is trying to achieve, and how it will do so.
Another thing to think about when it comes to the logo design process is where your logo is likely to be seen, and the impact that has on the design process. For example, if you’re going to be embroidering your logo on clothing, there are going to be limitations on the complexity of the design.
Similarly, if your branding will be displayed 7ft wide on the side of a building, how will your logo come across both close-up and far away?
Next up is your web design. A lot of startup businesses tend to get their logo and website designed together as part of a startup business design package. This gives your business a great start and certainly enough to get your first clients ‘through the door’ (depending on your audience of course). A lot of the questions you answered for the logo design will also apply to your website, so you’ll be in good stead there.
Your website is the cornerstone of your digital marketing activity, and as with the logo, there’s plenty to consider. Pricing varies widely across the board, but we’ll give you a heads-up on the things to consider and look at ways to keep your costs down.
Do you need a CMS (content management system)?
A website with a content management system allows you to log in to some sort of control panel to be able to add, edit and delete content on your site. They are becoming increasingly popular as they have become easier to use and infinitely more customisable over recent years. CMSs are great for blogging and various other functionality, and it’s worth considering using one even if you might not use it in the short term. If you’re looking to attract organic traffic to your site through Google (and other search engines), blogging is a great way to help with that and is enough of a reason in its own right to have a CMS. Search Engine Optimisation (SEO) is also now more accessible through CMS plugins – a WordPress web design with an SEO Plugin is a great example of this.
A brochure website design is one that mainly shows off your company offering to your clients without much functionality – essentially your company brochure in website form. These are amongst the most common types of websites and will likely be 5-20 pages, showcasing your products and services and more information about the company, usually with a contact form for users to get in touch easily. Despite being relatively simple in terms of complexity, they can still be built on a CMS to enable blogging and easy expansion of your website later on, in the form of additional pages and functionality.
These are sites that allow you to sell your products online as your website takes care of shopping carts, payment transactions and customer journey management. There’s a whole lot going on just to get the most basic 10-product site up and running, so these tend to be amongst the most expensive types of websites.
As a start up business, you may be better off looking at a monthly subscription service (such as Shopify) to power your online store relatively inexpensively, before commissioning your own fully-blown custom solution. Although there is the initial learning curve of how to manage products and orders, everything else such as hosting, support and payment processing is taken care of for you.
No business start up package is complete without business cards. Even though we live in a digital world, and your business may be completely online, there are always plenty of ways a business card can help your business. For starters, you never know who you’re going to bump into, be it on the school run, supplier meeting, or simply with family and friends. It’s an easy and lasting way to hand over your contact details, and one that helps to strengthen every first impression of your brand.
It’s also an easy ‘free’ way of advertising (barring the print cost) by way of giving cards to friends, family and other businesses you’ve made a connection with to hand out to others who may require your product or service.
Although they’re not always seen as the sexiest part of your marketing arsenal, these days there is a wide range of ways to make your business card design more interesting. The obvious default ‘change’ made is colour, but it gets way more interesting than that! You can get your cards printed on plastic, in different shapes, sizes and more. You can even use the back as a space to have something useful to make people more inclined to keep the card. If you’re a handyman, get ruler marks printed down the side of the card, if you’re a florist get a list of key dates on the back (Valentine’s Day, Mother’s Day), etc.
Flyers can be a cost-effective way of getting your message to a targeted audience quickly and easily. If you’re a business servicing your local area you can get a fast response by doing a leaflet drop into homes or businesses in your area, especially if you deliver them yourself.
Most flyers that we design give an overview of the business, with a powerful, high-impact design on one side, then delving into more detail on the back. However, you can have leaflets created for many reasons – communicating your latest offer, driving demand around a specific date/event, etc.
If your business isn’t location specific, you can also use companies such as Royal Mail to help distribute your leaflets further afield.
Depending on the level of your product/service and your target audience, it may well be that a brochure design will help generate awareness and sales for your business.
They’re a very useful tool for not only communicating your business proposition but also the way in which you carry out your business. It’s often the things that are left unsaid that create the biggest impact – a bespoke brochure design coupled with high-end stock can go a long way to help you achieve this.
They can be delivered into homes and businesses and are a great way to leave a lasting impression – having something physical in your clients’ space keeps you at the forefront of their minds and can be the difference between you and the competition.
Much like your website, brochures are a great way to communicate the intentions and viability of your business, as well as demonstrate the variety of products or services you offer in an easy-to-digest snapshot.
A printed advert is a great way to get your business in front of 1000s of potential clients with just one design. If done correctly, you can use that same design across multiple publications and campaigns to consistently get your message out there.
There’s a fine balance that comes with advert design, between getting enough information across and creating something that’ll stand out against your competitors. Quite often less is more, it’s a good idea to allow your other assets to go into the details.
A well-designed advert can also be repurposed for other uses to get the most for your money. Adapting your ad to posters, leaflets and social media banners is a great way to maximise your budget and maintain brand consistency.
There are very few businesses that can ignore Social Media these days, even those in the most niche of B2B niches.
However for the purposes of this article, we’re just going to be talking about the artwork for your Social Media channels, namely profile pictures, banners and post designs.
Most platforms now have a square or circular space for your profile image, so it’s best to make sure you’ve got a logo variant in your logo pack that will work well in this format.
For the most part, you can use the same banner across multiple networks, resized to suit each platform accordingly. However, it’s worth considering your audience on each platform individually, to decide if you want to tweak your messaging.
If you’re getting an advert designed, you can ask your designer to do a version that would suit social media, which is a great way to reuse your assets.
Summary – Business Start Up Packages
Every business is different and will have its own ways to communicate with its target audience. In this startup business design packages article, we’ve tried to round up the most common assets you’ll need to get up and running and start building an audience for your new business.
At Designers Up North, we offer all of the services mentioned above and create bespoke packages to give you a fantastic foundation for your business.
If you’d like to have a friendly chat about your startup business get in touch on 0161 317 4270.
P.S. If you mention you’ve read this article, we’ll give you an additional 10% off your first order!